The $200 Catastrophe: How Corporate America Is Trading Shareholders for Woke Sacraments

Yesterday, I sat with a room full of Christian CEOs from Colorado and a few from Texas leaders who actually understand what stewardship looks like, both spiritually and financially. And as you’d expect, the conversation drifted to one of the great mysteries of modern corporate life: why once-respected companies behave like they’re run by a committee of TikTok influencers instead of executives with fiduciary obligations.

Target came up first (Cracker Barrel was a close second) because, of course, it did. They’ve become the case study in how to light billions of dollars on fire while congratulating yourself for being “inclusive.” But the real head-tilting topic wasn’t even Target this time.

It was Costco.

Yes, our beloved warehouse giant, the land of rotisserie chickens and pallets of toilet paper stack to the ceilings. Has now decided it wants to moonlight as an abortion facilitator by dispensing Mifepristone for about $200 a pop. The morning-after abortion pill. The “just swipe your membership card and end a pregnancy” pill. That one.

And here’s where every CEO in that room raised an eyebrow.

Because for all the corporate chest-pounding about “shareholder value,” Costco just made the single most economically backwards move imaginable. They traded $200 for what could have been 18 years of repeat purchases, possibly longer, from a new customer. A study once estimated that a newborn represents at least $18,000 in top-line revenue for a retailer over the years. Eighteen thousand dollars and maybe more. And Costco said, “Nah, we’ll take the two hundred.”

Let’s break it down the way business leaders actually think:

· No baby = no prenatal vitamins

· No baby = no diapers

· No baby = no wipes

· No baby = no formula

· No baby = no clothes

· No baby = no toys

· No baby = no bikes

· No baby = no snacks, no shoes, no school lunches, no birthday cakes, no sporting goods, no Christmas gifts

Just walk into any Costco and look at the aisles; the store caters to families and children. So while they’re patting themselves on the back for “healthcare access,” they’re simultaneously erasing a customer.

This isn’t corporate strategy; it’s moral bankruptcy dressed up in a perverted onesie.

And here’s the punchline: they did this in the name of woke ideology, not business. Because no boardroom on earth, would look at the revenue math and choose the abortion pill over 18+ years of customer loyalty. But sadly, they did.

But here’s where we come in.

Companies will not change until Christian conservatives make them change. Period. We’ve done it before: look at Target’s sales crater. Look at Bud Light’s implosion. When we stand up, their balance sheets feel it.

So if you want Costco to rethink its priorities, don’t just grumble. Write the CEO.

Ron Vachris

Corporate Headquarters Address: 999 Lake Drive, Issaquah, WA 98027

Call out the contradictions. Ask why $200 in ideological indulgences now outweighs the lifetime value of a customer. Ask why shareholder interests suddenly take a back seat to sacrificial offerings at the altar of woke progressivism.

Corporate America only listens to one language: pressure.

And when grassroots conservatives speak with one voice, we aren’t just loud—we’re unstoppable.

Let’s remind them.